Augmented Reality 3

Augmented Reality

Web Augmented Reality Application

Below is an example of a Web Augmented Reality application that we’ve developed. The application allows you to view a 3D Model of the Smartphone on your computer. It has a button that you can click when you are using your smartphone to view the Smartphone in Augmented Reality. The experience can be viewed by…

Below is an example of a Web Augmented Reality application that we’ve developed. The application allows you to view a 3D Model of the Smartphone on your computer. It has a button that you can click when you are using your smartphone to view the Smartphone in Augmented Reality. The experience can be viewed by directly accessing this “Web Augmented Reality Application” URL from your smartphone.

To make things even easier you can use your camera on your smartphone and scan the Web AR QR code below to go directly to the Augmented Reality experience.

3D Model view of the Augmented Reality Experience

Video showing how the WEB AR – Augmented Reality Experience works.

The video below shows the basics of the 3D Model Viewer plus the Augmented Reality experience where users can place the phone in their real environments. Please do try the experience on your Smartphone to see for yourself how it works!

What is web AR?

Augmented reality is a type of mixed reality that uses the screen of your smartphone, tablet, or AR glasses such as the Hololens to overlay digital items in the real world. The popular game Pokémon GO! is an example of this technology. New automobiles, sneakers, and sunglasses are becoming increasingly common in AR advertisements.
In some cases, you’ll need to download an application or utilize a social platform like Instagram or TikTok in order to view the material. The introduction of web-based augmented reality has rendered this obsolete. You can now watch AR content directly through your browser, which is how it should be done if you want to avoid your client downloading a custom application to view the experience.

Web AR Advantages

  • It is cutting-edge Technology: When you need to say that your business is on top of cutting-edge technology. web AR is the way to go!
  • No Application Download required: It may be difficult to provide access to the augmented reality experience if a user or client is forced to download a mobile app. Most people’s phones are already full with applications and have insufficient memory. By eliminating downloads, Web AR makes the customer journey more seamless.
  • Rapid Development and Deployment: Web development platforms tremendous flexibility and simplicity make developing, customizing, and deploying a web AR application extremely quick.
  • No User Updates Required: The web AR application is continuously updated to provide you with the most up-to-date version possible. Because web AR applications are not native, no manual update on the user’s end is required, as it would be for native applications.
  • Analytics and Statistics: In addition to these features, a web AR application produces standard web signals that are easily understood and processed by statistical monitoring tools like Google Analytics.
  • web AR is Compatible with most web browsers: All mobile web browsers that enable access to the phone’s camera should work with Web AR. There may be variances in rendering and quality, however.

Web AR Disadvantages

  • It is not a dedicated custom AR Application: An app isn’t required, but it does have advantages and disadvantages. The most significant drawback is the complexity of the experience. You want to minimize the time it takes to download something and ensure that the process runs as smoothly as possible. This results in less rich material, fewer interactive choices, and a shorter duration overall.
  • Novel Technology: The second disadvantage is that Web AR is still in its early stages, and it performs poorly on older phones. In addition, good internet connectivity is required to display the material as swiftly and effectively as possible.
  • Monthly Costs or per Impression Costs: The web AR experience needs to be hosted somewhere which can incur a monthly or per impression cost.

The experience should be advertised to the client, letting them know that this is a web AR experience.

The user views a poster with a QR code, Business card with a QR code or a website like this – where they can see a QR Code. Instructions to view the QR code or copy that says “Watch our web AR experience.

Alternatively a direct link to the Augmented Reality experience can be shared with the user, sending them directly to the experience without the need to scan a QR code:

This is ideal for Social Media marketing, Web sites and even when you use email.

In this case the URL https://augmented-reality.co.za/webar/ will take you to the Augmented Reality experience directly.

Web Ar Page Qr Code

Follow our easy guide on how to get started with Web Augmented Reality

Understand how Web Augmented Reality works following our 8 easy steps.

Step 1

Open the camera app on your smartphone.

Step 1

Step 2

Point your device at one of the QR codes and wait for a pop-up similar to the one in the example image to show.

Click on the pop-up to take you to the web-page.

Step 2

Step 3

Once the web page has loaded, scroll down to the Augmented Reality Experience.

Click on the icon that is highligted in the example image

Step 3

Step 4

Point your phone down at an empty space and move it around slowly.

Step 4

Step 5

The 3D Model will appear in front of you through the device screen.

Step 5

Step 6

Pinch the screen using 2 fingers – this will allow to zoom in or out for a closer view or to make the object smaller.

Step 6

Step 7

Place on finger on the model and keep it static, with your other finger swipe left and right to rotate the object. Use both fingers at the same time.

Step 7

Step 8

Tap the button below to take a picture.

Step 8